Wednesday, May 19, 2010

Visualize


I’ve noticed a lot now more than ever that the visualization of the marketing of food products really gets me. When I went shopping at Publix with my mom the other day I noticed picking all the foods that had more of a visual appeal when it came down to choosing between two. Publix brand is usually plainer and boring looking where to the actual brand is way more visually appealing and I always tend to pick that one even if the cost is a little higher. I feel like since its prettier and more colorful it will be more enjoyable, but I’ve realized through doing this project that’s not the case at all. It’s all a trick to get people to buy their product and I’m a perfect example that it works on some of us, but no more for me.
Do you think you are drawn in to the visual effects of products? If so do you think you spend that much more money on the actual brands then the Publix or store brand products?

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