Realization When Analyzing a Speech

I am analyzing a speech written by the CEO and Vice Chairman of McDonalds Corporation. I find it so amazing the word choice and sources he uses to try and sound credible. In his speech he presents himself as so professional and really tries to get credit for who he is and how hard he works. He talks about his past as a member of the United States Navy for ten years, and being well-informed about the football team of the school he’s delivering the speech to. He tries in the very being of the speech to hook his listeners by sounding credible. He also tries to make his company sound better by comparing it to a successful company such as Apple. During his speech he discus’s the hard times of McDonald's and the struggles to get sympathy from the listeners. The rhetoric used in this speech to Market McDonald's is shocking , and quite interesting when looking into it. Just this weekend I found myself paying more attention to the use of words, colors, and aspects of a film or TV show. I noticed a lot about the colors in fast food commercials and the word choice and imagery used in depression commercials. Its all full of marketing tricks to get us to buy the product. These company’s will do whatever works. Pay attention to the techniques next time you see an advertisement. Have you realized what draws you into commercials? Have commercials or ads ever made you buy a different name brand product then you usually buy?