These days advertising is a big part of a corporation. In order to target good customers businesses aim their ads towards the age groups that are most likely to buy their products. Television commercials are featuring well know celebrities that get the viewer’s attention. Kids are convinced that fast food is healthy because these restaurants show celebrities like Audrina Patridge, from “The Hills” and Kim Kardashian, from “The Kardashians,” both staring in Carl’s Jr. advertisements on TV. Audrina stars in a commercial in a bikini for the Carl’s Jr. Teriyaki Burger. She uses catchy sayings like “even during bikini season I have time for a Teriyaki Burger.” False advertising like this makes young kids think that you can still maintain a fit body like hers even after eating these burgers filled with greasy fats. McDonalds also uses athletes and their sponsorship of the Olympics to make think kids that their foods are healthy even when playing sports. Happy Meals are supposed to make kids “happy,” which they might do, but they don’t make their body so happy with all the saturated fats. Athletes surely do not eat a hamburger from McDonalds before running a marathon or swimming in a race. There needs to be more strict regulation on advertising of foods with no nutrition or else the kids of America will only become fatter.
Here is an interesting news article showing that even with such big problems in the world, the president and his wife are concerned with the obesity of kids. Click here!
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